Consumers have numerous options in regards to viewing movies at home. Two of the most used are renting movies at the area video store and renting movies via an online service. An informal survey was recently conducted on a property electronics/entertainment site concerning the movie viewing habits of website visitors. The results pointed to a number of the misconceptions that also exist about online rental of DVDs by consumers which have not yet tried the service.
Participants in the survey were asked numerous questions, including how often they watch movies at home, if they rent movies online, and if not, why. Nearly 28% of the responding indicated they rent movies online. Of the remaining, the most frequently cited reason for not using an online movie rental service was concern which centered round the perception that online movie rental could be higher priced than the area video store. When considering a few scenarios it becomes evident which method is often more affordable.
For folks who indicated they watch only 1 to 3 movies monthly the savings from renting online are small. Renting 2 movies monthly at the area video store would average around $7.40 whereas renting from Netflix for example, should they chose the master plan that’s a control of 2 movies monthly, would run $5.99. After getting a video at the area store an individual could have overnight or simply seven days to return the movie but an online rental allows them to help keep the movie for an unlimited amount of time.
For those folks who responded they view 1-3 movies weekly, the savings could be more significant. For example, renting 8 movies monthly would run around $29.55 at the area store and as low as $14.99 online should they chose the “2 out at the same time” plan or $17.99 for the “3 out at the same time” plan. As viewing increases so does the likelihood of experiencing greater savings.
For folks who responded they view 4 movies weekly (averaged out to 16 per month) the common cost at the area store could be $59.04 while online rental could be $23.99 allowing an individual “4 out at the same time “.Renting through a service like Netflix generally does not limit just how many movies a person views but instead, just how many movies they are able to have out at any given time. Therefore rentals are more or less unlimited with lots of the plans.
The second most regularly cited reason for not utilizing online movie rental services was that the patient rented movies on the spur of as soon as and didn’t plan ahead flixtors. Certainly renting movies online and receiving them through the mail wouldn’t allow anyone to decide at 6:00 p.m. that they wish to see The Queen and receive it so they can be viewing the movie by 8:00 p.m. However, the delay for receiving movies selected through the mail is just 1 business day which may seem sufficient in most instances.
The continuing future of DVD rental may be changing however as Netflix announced in early 2007 that customers would now have the option of watching movies instantly via a streaming service that is now available for many movies. The service must be quicker than most download services as streaming allows viewing of the movie since it is streamed as opposed to waiting until download is complete. Although a full transition from the current mail delivery system to a download form of service can take time, it is clear that immediacy is only going to continue steadily to improve. It would seem that other online movie rental services would follow suit in coming years in order to compete.
Consumers who’ve not been initiated into the web movie rental world also may be unaware of other benefits/features of such services.
* Greater selection- An average video store has 10,000 to 15,000 titles available whereas the Netflix online movie rental service has over 80,000. This could seem to remove the issue of consumers coming to the store only to find that there’s nothing there they genuinely wish to see.
* You can find no fees related to the delivery and return of DVD’s; and there’s no traveling to and from the store as movies are delivered for their door or for their home via streaming.
* Movie selection is assisted by reading user reviews through online programs like Netflix.
* Trials of online movie rental services are generally risk free as you can find free trials available and no cancellation fees.
* You can find never any late fees nor restrictions how long a video may be kept.
Misconceptions about online movie rental services seem to limit the participation of a significant amount of consumers. Online movie rental probably offers the services that many consumers want, even though they don’t really know it yet.